It feels so good to finally sit down and write a little about the work I’ve been doing for Cheese Grotto. I’ve been contributing to president Jessica Sennett’s project since April, primarily photographing recipes, collages, and cheesy scenes to promote her blossoming brand. Cheese Grotto is, on the one hand, a product designed to create the ideal home storage environment for cheese. On the other hand, it’s an experience – a community brought together by an affinity for cheese specifically, but also a curiosity for design, history, and culinary adventure more generally.
Working with Jessica is wonderfully dreamy. She has a strong vision, so although I’m applying my content creation and styling skills for and during our shoots, the style is unequivocally hers. The brand aesthetic can be moody at times and sunny at others, but it is always richly, beautifully abundant.
Creating content together has the feel of collaboration, but the direction is all Jessica’s. I’m invigorated by the ways this relationship has pushed me artistically and technically, and I look forward to see where it all goes next.
Cheese Grotto is on Instagram, Twitter, and Facebook. If you’re in the NYC area, I highly recommend you get tickets to one of their events – I just attended a tasting for the upcoming cheese + cocktail pairing at Industry City Distillery and it was killer.